Located in the heart of Anchorage’s energy and technology district, 188 Northern Lights Boulevard is a modern mixed-use office and retail complex. We worked closely with the developer and architects to create a holistic graphic identity for the project. Environmental graphics expand on the building’s double-eight identity and the Northern Lights street address. The double-eight pattern used throughout the program is reminiscent of innovative technology, energizing the project and reflecting the business of building occupants.

A graphic lightbox above the lobby surrounds the retail podium of the project, utilizing pattern, light and shadow to add impact both day and night. Bringing an element of warmth to contrast the Alaskan winter climate, glass panels with integral graphics wrap the core of the structure, creating a glowing orange beacon that draws occupants and visitors into the building. Integrated architectural graphics, from wayfinding and identity components to public space amenities and finishes, have transformed this project into a landmark building.