We’re currently working with AHBL, a design and engineering firm, to create a wayfinding program for the City of Tacoma’s Pacific Avenue. This streetscape improvement plan will create a pedestrian-friendly environment for people to engage with the city and its unique history.

The new signage we’re designing is modern, clean, and structural, referencing the industrial character of the city. Image panels embedded in the faces of the L-shaped posts will feature historical photographs that are relevant to each sign’s location. This integrated artwork will create visual interest for pedestrians, encouraging them to linger and learn a bit about the city’s rich history.

As part of the design phase, we’ve also been working with an advisory committee of Tacoma business leaders, determining locations for signs along Pacific Avenue and a hierarchy of destination messages for the wayfinding program. The current program focuses on the downtown district, but can easily be expanded to other areas of the city.

In addition to the new signage, Pacific Avenue will also see increased green space, bike facilities, lighting, and public art.  Once complete, the updated streetscape will give pedestrians and businesses a welcoming place to connect with the history of their city and participate in building its future.

Image: rendering of future Pacific Avenue signage.