
In May 2010, Nintendo of America opened its new Redmond, Washington, headquarters with a ceremony attended by the governor, the presidents of Nintendo and Nintendo America, and, of course, Mario and Luigi.
Studio SC designed a wayfinding environmental graphics program for this new building, a five-story, 300,000-square foot structure, with an adjacent three-story parking garage. ZGF Architects was the architect and Turner Construction the general contractor.
In designing the graphics system, SC had to balance both the serious and the fun sides of the multi-billion dollar company. “Overall, SC sought to create a wayfinding program that embodied both the exuberant spirit of the Nintendo brand and the clean, modern environment of corporate headquarters,” says Mark Sanders, project director.
For all of the exterior signage, SC took the “racetrack” shape of Nintendo’s logo, which is associated with both the company and its products, and extruded it to create the profile of the signs. “The shape of the logo is timeless,” says Billy Chen, project design director. “It will always look the same, no matter how advanced the games get.”
SC took cues from the design and graphic language of Nintendo’s products—such as game consoles and controllers—when designing the exterior signage program. For example, the arrows on the directional signs are similar to the arrows on the directional buttons of the controllers and the dot pattern on the signs resembles the venting on a console.
SC also wanted to be sure the system we designed would continue to serve Nintendo as its campus expands. By creating a comprehensive system now—even though this particular project included only a few campus structures—SC ensured that Nintendo already has all of the graphics and wayfinding components required for future expansion.
In addition to campus wayfinding, Studio SC worked on the parking garage. Since it’s the first stop for campus visitors, SC treated the garage as a front door to the building, and used it to introduce visitors to the graphics program. “We saw this as an opportunity to make the parking garage a more welcoming, inviting place,” says Chen. “By using some fun and colorful graphics we were really able to energize the space.” Taking cues from Nintendo’s classic racing game, Mario Kart, SC designed brightly colored graphics for the garage that evoke the game, such as checkered racing flags.
Throughout the entire campus—from the parking garage to the walking paths to the character-themed quadrants in the main building—visitors and staff are treated to a thoughtfully designed graphics program that evokes the fun and innovation for which Nintendo is known.
Photo: Benjamin Benschneider.